Campaign pacing monitor
Track campaign budgets and catch overspending or underdelivery early.
Replaces: the pacing tab in the media plan spreadsheet
Juniper & Vale · Campaign pacing monitor
Campaign pacing monitorJuniper & Vale
Marcus BellMedia buyerMB
- Active flights
- 26
- Google Ads, LinkedIn Ads, Reddit Ads
- Over pace
- 3
- Above 110% of expected spend
- Under pace
- 2
- Below 85% of expected spend
| Flight | Channel | Budget | Spent | Pace | Projected | Pacing |
|---|---|---|---|---|---|---|
| Google Ads | $24,000 | $11,328 | 118% | $28,320 | Over | |
| Reddit Ads | $15,000 | $7,200 | 72% | $10,800 | Under | |
| Google Ads | $9,000 | $4,455 | 99% | $8,910 | On pace | |
| Reddit Ads | $6,000 | $1,792 | 112% | $6,720 | Over | |
| Google Ads | $18,000 | $6,780 | 113% | $20,340 | Acknowledged | |
| LinkedIn Ads | $12,000 | $4,536 | 81% | $9,720 | Under | |
| Google Ads | $30,000 | $4,250 | 103% | $30,900 | On pace | |
| Reddit Ads | $4,500 | $728 | 97% to Nov 12 | Held | Report delayed | |
| Google Ads | Not set | $2,140 | None | None | Needs budget |
Showing 9 of 26 active flights
Ran today at 7:00 AM
- Checked 26 active flights with spend through Nov 13; skipped 4 paused or ended flights
Runs on its own
Checks pacing every morning
Every morning it reads yesterday's spend for active flights, compares it with each flight's schedule, alerts owners on new or worsening breaches and drafts budget changes.
Waits for you
Budget changes stay proposals
Budget changes stay proposals for the flight owner to apply. Missing reports and missing budgets wait for data instead of raising false alerts.
Works with
Google Ads
LinkedIn Ads
Reddit Ads
Google Sheets
What it keeps track of
- Flight plan
- Provider campaigndatesbudgetcurrencyschedule
- Spend observation
- Datespendreport status
- Exception
- Pacethresholdowneracknowledged time
- Budget proposal
- Current and proposed budgetprojectiondecision
