Choose WordPress if
- You want a website on the open source publishing platform millions of sites use.
- You want to choose from 60,000+ plugins and themes.
- You want to run the software on a host you pick.
Compare
Continual vs WordPress
WordPress gives you a website and plugins to extend it. Continual gives you a website with the system behind it: leads, client logins, follow-ups and invoices in the same software.
Which fits
Different tools for different jobs.
Choose Continual if
- Every enquiry from your site should land with the right person, with a follow-up ready.
- Clients should sign in to see their own documents and progress.
- Follow-ups and invoice reminders should go out from the same system, after your approval.
- You want one app built around your process instead of features pieced together from separate plugins.
Side by side
How Continual and WordPress compare.
| Topic | WordPress | Continual |
|---|---|---|
| What you build | Websites on an open source publishing platform | Public pages and the business apps behind them, such as lead routing, client portals and invoice follow-up, plus agents that do the follow-up |
| Adding features | Install from 60,000+ plugins and themes on any paid WordPress.com plan | Describe what the site should do, and the agent builds it into the same app |
| Hosting | Managed hosting on WordPress.com, or download WordPress.org and bring your own host | Continual hosts published apps at a stable URL |
| Domains and sign-in | The free plan uses a WordPress.com subdomain. Annual paid plans include a free domain for a year | Use a custom domain. Public apps open without signing in, and private apps require sign-in |
| Data and records | Self-hosted WordPress runs on PHP with a MySQL or MariaDB database | A managed PostgreSQL database for each branch that you can open in any database client |
| Pricing model | WordPress.com plans start at $4 a month billed yearly, and Business is $25 a month billed yearly, as of November 2026 | Start free, then pay for usage with credits shared across the workspace. No seats |
| Code ownership | Open source software you can download and run yourself | App source lives in your project repository, managed by Continual or connected to GitHub |
WordPress details come from WordPress's own website as of November 2026: wordpress.org, wordpress.com/hosting, wordpress.org/download, wordpress.com/pricing.
Built with Continual
Software teams run their week on.
Sales & growth
Lead intake and routing
Assign inbound leads and flag responses that fall behind.
HubSpot · Salesforce · Apollo
Clients & support
Client onboarding workspace
Coordinate handoffs, milestones and documents for every new customer.
HubSpot · Salesforce · Google Drive
Finance & operations
Invoice follow-up desk
Review overdue invoices and prepare contextual payment reminders.
QuickBooks · Xero Accounting · Stripe
Questions
What people ask first.
Is Continual a website builder like WordPress?
Not quite. Continual builds business software, and an app can be published publicly so anyone can open it without signing in. If you mainly need a content site, WordPress is built for publishing.
Can I use my own domain?
Yes. Published apps can be served from custom domains as well as their Continual URL.
Can clients log in?
Yes. Private apps require sign-in, and the app's backend decides which records each person can see.
How does pricing compare?
WordPress.com plans run from $4 to $45 a month billed yearly, as of November 2026. Continual charges for usage through credits shared across your workspace, not per seat.
Can I keep my WordPress site?
Yes. Keep your site where it is, build the system behind it in Continual and link the two.
Get started
Run your company on software that keeps up.
Describe how your business should work. Continual builds it, then connects to your tools.