Backed by
Your system
Turn how your business operates into a compounding asset.
Why Continual
Off-the-shelf tools make your team work their way. AI app builders hand you an app. Continual builds software around your business and runs it with you every day.
Your stages, fields and rules, not a template's. Describe a change in plain words and Continual makes it.
A template's pipeline
Yours
Add a client sign-off step before we file.
UpdatingKeep HubSpot, Gmail, Stripe and your accounting tool. Continual brings their records into one system you own, not one more place to copy data into.
HubSpot
Gmail
Stripe
Slack
Google Sheets
Xero AccountingApps
Each one connects to your tools, does the routine work on its own, and changes to fit how your business runs.
Finance & operations
Review overdue invoices and prepare contextual payment reminders.
Clients & support
See which clients still owe tax forms, statements and receipts, and prepare targeted reminders.
Sales & growth
Review acquisition, activation, pipeline and revenue with a saved action list.
Clients & support
Prepare account briefs and action plans ahead of renewal conversations.
Clients & support
Compare new client requests with agreed scope and review proposed changes.
Sales & growth
Assign inbound leads and flag responses that fall behind.
Integrations
Bring records from your CRM, ad accounts, billing, inbox and files into one system, so every app and agent works from the same data.
Includes HubSpot, Salesforce, Slack, Gmail, Stripe, Notion, Google Sheets, Shopify, Xero Accounting, Asana, Intercom, Google Drive, Dropbox, Zendesk, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Reddit Ads, Google Analytics, PostHog, Mailchimp, Apollo, Fireflies, Read AI, GitHub, Linear, Jira, Sentry, Buildkite, Google Calendar, Google Meet, Brex, Ramp, ShipStation, WordPress, OpenAI Ads.
Platform
Build the analytics, applications and agents your business needs on one shared foundation you control. Connect it to the tools you already use.
Understand your business
Run your business
Automate your business
Your Company OS
Governed operational foundation
Customers · products · orders
Steps · approvals · automations
Goals · measures · forecasts
Access · policies · audit
Your data
In a database you own · No lock-in
Existing systems and data
Bring your agent
Add Continual as an MCP server and ask about your business from the agent you already use. It works with your records and connected tools.
$ claude mcp add --transport http \ continual <server URL>
> Which Stripe invoices are more than 30 days overdue?
continual · Stripe: list invoices
Four invoices are more than 30 days overdue, $23,610 in total.
| Meridian Supply | $12,750 | 34 days |
| Harbor & Pine | $4,860 | 31 days |
| Northstar Studio | $3,150 | 38 days |
| Fieldwork Labs | $2,850 | 47 days |
Works with
How it works
Describe how your business should work. Continual builds and runs it. You stay in control.
Tell Continual what should happen. It builds the data, workflows, interface, and agents.
Build our renewal operation.
Data model
Customers · contracts · renewals
Workflow
Review · approve · notify
Interface
Renewal workspace
Agent
Renewal coordinator
Deployment, authentication, permissions, and monitoring are built in.
Production healthy
Test and approve changes, then publish a new version when you’re ready.
Draft
Review
Live
Your code lives in Git and your data stays yours, so engineers can inspect and extend anything directly. No lock-in.
Your Git repository
main · schema · apps · agents
Your data
In a database you own
Start free
Describe how your business should work. Continual builds it, then connects to your tools.
