Campaign naming checker

Find campaign names that break your conventions and review suggested fixes.

Replaces: the quarterly naming audit in a spreadsheet

Kestrel Payroll · Campaign naming checker

Campaign naming checkerKestrel Payroll

Renata AlvarezAd operations managerRA

Campaigns: 312; In 4 of 5 ad accounts
Off-pattern: 14; 11 with a fix ready, 3 need a decision
Fixed: 9; Renamed or exported this month

Account	Finding	Suggested name	Status
Google Ads · North America	Region not first	US_Brand_Search_Q4_ES	Fix ready
LinkedIn Ads · Kestrel Payroll	Hyphen, no region	Needs a region	Review
Google Ads · North America	None	No change	OK
LinkedIn Ads · Kestrel Payroll	Wrong letter case	US_Webinar_Social_Q4	Fix ready
Reddit Ads · Kestrel Payroll	Hyphens, no region	US_Product_Feed_Q4	Fix ready
Google Ads · North America	Extra text, wrong region	CA_Competitor_Search_Q4	Fix ready
Google Ads · International	'Legacy' not allowed	Kept as is	Exception
Google Ads · North America	Fixed Nov 13	No change	Renamed

Showing 8 of 312 campaigns

Ran today at 7:00 AM

Checked 312 campaigns in 4 of 5 accounts against rule set v3
Skipped Google Ads account Kestrel - Partners: access removed on Nov 12
Updated 12 existing findings instead of opening new ones

brand_q4_US_search

Missing region code

Fix ready

Rename, drafted for review

Rename brand_q4_US_search to US_Brand_Search_Q4_ES in Google Ads (Kestrel - North America). Why: rule set v3 needs the region first, in capitals, then theme, channel and quarter. This name starts with 'brand' and has US in third place. The campaign targets Spanish speakers, so ES is added to keep it apart from US_Brand_Search_Q4. Campaign ID 21874530962 stays the same, so reporting history stays linked.

Account: Google Ads · Kestrel - North America
Campaign ID: 21874530962
Rule set: v3: Region_Theme_Channel_Quarter, optional _Language
Why it fails: The first token is 'brand', which isn't an allowed region. US appears third and the other tokens are lowercase.
Why ES: The campaign targets Spanish speakers in the US. Without ES the fix would duplicate US_Brand_Search_Q4.
Rename support: Google Ads renames in place

History

Nov 14Still off-pattern; finding updated, not duplicated
Nov 8Fix suggested: US_Brand_Search_Q4_ES
Nov 8Found in the morning check

Runs on its own

Checks all accounts each morning

Every morning it checks every campaign in your connected accounts against your naming rules, updates existing findings and suggests a fix it can explain.

Waits for you

Renames, until you approve them

Renames wait for your approval. Where a connection can't rename, approved fixes go to an export sheet, and campaign IDs never change.

Works with

Google Ads
LinkedIn Ads
Reddit Ads
Google Sheets

What it keeps track of

Ad account: Provideraccount IDaccess status
Campaign: Nameprovider campaign IDtargeting
Rule set: Versiontokensseparatorallowed values
Finding: Rule brokensuggested namereviewerresolution
Exception: Reasonrecorded bydate

Make it yours

More apps like this

All 42 apps