Campaign launch checklist

Coordinate assets, tracking checks and approvals before launch.

Replaces: the launch checklist spreadsheet and the go/no-go email thread

Fernhill Seed Co. · Campaign launch checklist

Campaign launch checklistFernhill Seed Co.

Carmen AlvarezCampaign managerCA

Launches: 4; Going live in the next 2 weeks
Checks: 36; 24 passed, 12 open
Blocked: 1; Spring promo

Launch	Owner	Due	Status
Spring promo	Dev Malhotra	Nov 13	Blocked
Spring promo	Margo Hensley	Nov 15	Reopened
Spring promo	Carmen Alvarez	Nov 16	Passed
Webinar series	Nora Fitch	Nov 17	2 left
Webinar series	Dev Malhotra	Nov 18	Unknown
Retargeting refresh	Margo Hensley	Nov 16	Ready
Holiday gift cards	Dev Malhotra	Nov 21	Open
Holiday gift cards	Margo Hensley	Nov 19	Passed

Showing 8 of 36 checks

Ran today at 8:00 AM

Checked 36 checks across 4 launches: 24 passed, 12 open

Conversion tag on /spring-preorder

Spring promo · Pixel not firing

Blocked

Asana task update, drafted for review

To: Dev Malhotra
Subject: Tracking: pre-order page

Dev, the begin_preorder event isn't reaching Google Analytics from /spring-preorder. Carmen placed 3 test orders on Nov 13 and GA shows 0 events since the page went live on Nov 12. The purchase event on checkout still fires. This blocks the Spring promo launch on Nov 20: the 3 paid social ad sets and the launch email can't go out without it. Could you check whether the tag is on the new page template? Once it fires, the check reruns on its own and the launch unblocks.

Launch: Spring promo: seed catalog pre-orders, goes live Nov 20
Evidence: Google Analytics shows 0 begin_preorder events from /spring-preorder since the page went live Nov 12
Expected: 1 event per test order; 3 test orders placed Nov 13
Blocks: 3 paid social ad sets and the launch email
Asana: Task "Tracking: pre-order page" in Spring promo

History

Nov 14Tag check failed again: 0 events from 3 test orders
Nov 13Launch flagged as blocked
Nov 12Landing page published on WordPress

Runs on its own

Flags launches that become blocked

Each morning it reruns tracking checks, reminds owners as due dates near, reopens checks when an approved asset changes and flags any launch that becomes blocked.

Waits for you

Turning anything on

Turning on ads or publishing pages stays with your team. A finished checklist is not a go; the launch owner records that decision.

Works with

Google Drive
Asana
Google Analytics
WordPress

What it keeps track of

Launch: Templatelaunch dateownerdecision
Check: Ownerdue datedependenciesevidence
Approval: Asset or setting versionapproverdate
Tracking check: Eventpageresultchecked at

Make it yours

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