Campaign-to-revenue explorer
Connect campaign sources to pipeline and revenue with visible attribution gaps.
Replaces: the quarterly attribution spreadsheet stitched from four exports
Quayside HR · Campaign-to-revenue explorer
Campaign-to-revenue explorerQuayside HR
Daniel OseiRevenue operations leadDO
- Pipeline
- $486k
- 97 opportunities, last 6 months
- Revenue
- $128k
- Closed won in Salesforce, not cash
- Unattributed
- 14%
- $68k of pipeline with no matched source
| Source | Spend | Pipeline | Revenue | Opportunities | Status |
|---|---|---|---|---|---|
| $64,800 | $212,000 | $58,000 | 41 | Top source | |
| $41,200 | $94,000 | $14,000 | 19 | Mixed | |
| $0 | $61,000 | $22,000 | 13 | Partial data | |
| $6,000 | $21,000 | $9,000 | 5 | Steady | |
| $9,600 | $18,000 | $3,000 | 4 | Mixed | |
| $0 | $12,000 | $6,000 | 3 | Steady | |
| None | $23,000 | $0 | 4 | Unattributed | |
| None | $31,000 | $11,000 | 5 | Unattributed | |
| None | $14,000 | $5,000 | 3 | Unattributed |
Ran today at 5:00 AM
- Refreshed spend from Google Ads, LinkedIn Ads and Reddit Ads, contacts from HubSpot, opportunities from Salesforce and payments from Stripe
- Unattributed pipeline: $68,000 of $486,000 (14%)
Runs on its own
Refreshes attribution daily
It refreshes attribution daily: pulls spend, contacts, opportunities and payments, matches them under the stated model and recomputes any window changed by late opportunities or corrected mappings.
Waits for you
Nothing. It shows its gaps openly
Nothing. It is read-only on your ad accounts and CRM and shows its gaps openly; a mapping fix or identity match changes the numbers only after you approve it.
Works with
Google Ads
LinkedIn Ads
Reddit Ads
HubSpot
Salesforce
Stripe
PostHog
What it keeps track of
- Campaign
- Providerprovider IDspendUTM values
- Touch
- Contactsourcetimestampmatching evidence
- Opportunity
- Salesforce IDamountstageclose date
- Attribution run
- Model versionwindowallocationsunmatched reasons
- Mapping rule
- Source valuemaps toapproved by
